It's All About Marketing
Start-ups & Entrepreneurship

It’s All About Marketing

You can start a new venture anytime, anywhere; but how are you going to sustain it? Capital investment can be manageable, but how are you going to ensure the rate of return, if nobody even knows that you exist in the market? Recognition of the brand is much more important …

READ MORE →
Would Fancy Cars Compliment the Taste of India
Automobile

Would Fancy Cars Compliment the Taste of India?

Imagine  you are walking on the streets of Mumbai and you see a fiery red Ferrari go vrooooom via the Bandra Bandstand! The first thought that occurs in your mind would definitely be “Ailaa! Sachin ki sawari!” Rolls Royce, SUV, Mercedes Benz, Ferrari, are all categorized as fancy cars that cost …

READ MORE →
Easy & Yummy Tomato Pulav
Whats Cooking

Easy & Yummy Tomato Pulav

INGREDIENTS: 2 cups basmati rice 2-3 tomatoes (tomato puree ) 2 onions (sliced) 2tbsp oil 3 cups hot water ½ tsp sugar 10-15 garlic pods 1 ginger (scrapped and cleaned) 4 green chillies 2 cloves 1 cinammon (dal chini) 2 bay leaf (tamalpatra) 2 cardamon (elaichi) Salt to taste PREPARE …

READ MORE →
THE CANDLE PROJECT - A journey to a better tomorrow!
Good Samaritans

THE CANDLE PROJECT – A journey to a better tomorrow!

The social strata in our country decides whether a doctor’s son will become a doctor, or whether a Taxi driver’s son will follow in his father’s footsteps.  Although on one hand we can witness technology progressing, on the other, the benefits that our education system reaps out of that progress, …

READ MORE →
Expressions

Who-So-Ever Said You Need To Have a Goal?

Life is totally unpredictable! You simply cannot decide upon one thing and expect it to happen perfectly! You always need to have a back-up plan. Take careers for example. When I was 8 yrs old, I wanted to be a doctor. In std. X, I however realized that I wasn’t …

READ MORE →
Kala Ghoda Arts Festival, Mumbai
Art Beat

Kala Ghoda Arts Festival, Mumbai

A nine day fun-filled festival that occurs annually, around the area of the Jehangir Art Gallery, Churchgate, Mumbai, a festival that enhances the saying about Mumbai “a city of dreams; a city, that engulfs everybody in its arms; a city that never sleeps!” A magnanimous blend of vibrant colors  creative artistic exhibits …

READ MORE →
ONLINE SHOPPING – indulgence of the modern Indian consumer…
Fashion

ONLINE SHOPPING – indulgence of the modern Indian consumer

“Arre wo J.K. Rowling ki nayi kitab dekhi ‘The Casual Vacancy’?” says Mr. X to Ms. A. Pat comes the replyKhareed bhi li, Flipkart se!”“Yaar; Ded ghante mein show hai aur upar se yeh traffic! Tickets milengi kya?” inquires Ms. T with Mr. K. “Don’t worry, bookmyshow hai na!”“Dude! I just …

READ MORE →
WASSUP IS NOW WHATS APP!
Tech Talk

“WASSUP” IS NOW WHATS APP!

Latest technology is very sophisticated; it provides you with an opportunity of maximum utilization in minimum space and time. Yes! I’m definitely talking about the era of ‘www’, ‘@’ and ‘com’, where all you need to know are a few basic computer applications and how to apply the vast spread ocean of …

READ MORE →
I'm not twenty four - a review
Book Reviews

I’m not twenty four – a review

I’M NOT TWENTY FOUR       I’VE BEEN NINETEEN FOR FIVE YEARSAUTHOR                  :                       Sachin GargPUBLISHER            :                       Shristi Publishers and DistributorsPRICE                       :                       Rs. 100It’s quite an old book but definitely worth a read!A girl’s perspective and that too from a guy’s narrative; sarcastic humor and intriguing characters, what a deadly combination! When I …

READ MORE →
LET'S DO IT THE ZUMBA WAY!
Fitness

LET’S DO IT THE ZUMBA WAY!

You have heard about it, you have seen plenty of it! It’s now time to get in and join the gang; be a part of a happening sensation world-wide! Welcome to the world of Zumba – the latest form of work out that everybody loves! A grand hit in the …

READ MORE →