Start-ups & Entrepreneurship

Buy One, Buy All

limeroad-logo1Hey, you. Yes, I’m talking to you. Been extra busy with work lately and didn’t get the time to do shopping for a special occasion? Or you don’t have matching accessories for your clothes? Or maybe you’re the lazy one who hates traveling and taking trips to crowded malls? Need a place to shop for trendy stuff that doesn’t burn a hole in your pocket? Then Limeroad is the solution to all your problems.


No matter what the fashion question may be, Limeroad is always the answer. Want to know the best part? It’s just a click away! One can shop for a broad range of things including attires, accessories, Home and Decor and even kitchen cookware. Using the Limeroad app is simple and convenient. Create an account or sign in using social media accounts including Facebook and Gmail and you are ready to go. You can choose and shop from a plethora of options without even worrying about your hectic work schedule.


Limeroad is a unique and appropriate option to explore and purchase from a wide variety of products/brands. This e-retail startup was established by Suchi Mukherjee, who has majored in Economics from St. Stephen’s College, Delhi in the year 2012 and since then it has gained immense popularity amongst women shoppers. She also holds a post-graduation degree in Finance and Economics from the London School of Economics and Political Science. Before coming back to India to establish this shopping portal, she has worked at eBay, Skype and Gumtree. With the help of Ankush Mehra and Prashant Malik, she managed to launch this startup for women. While earlier Limeroad was a platform for women shoppers only, the website recently introduced Men’s wear but the usage continues to prove that the e-store is especially popular among women, more than 50% of whom are its users. 

There are many online shopping websites and fashion e-stores like Jabong, Koovs, Myntra and the like. Limeroad manages to stand apart from all of them because of its uniqueness and the master plan adopted by their team. The Limeroad app gives you the feeling of an attractive fashion magazine and provides people an alternative kind of style to everything. The website also offers the possibility of generating various looks using the option called scrapbook. With the help of this scrapbook, one can create their own attire by choosing anything from any section of the website and matching it with the attire chosen. Limeroad also comes with the alternative of “create and earn.” If someone purchases a product from the scrapbook created by you, you will earn a certain ratio of the cost of the commodity sold. One can also share the scrapbook with their friends using social networking sites and get it approved by them.


The scrapbook feature is not available in any of the other top start-ups. Other sites just allow the users to browse and explore different sections of the website but the option of generating different looks is still missing. That’s why Limeroad is giving tough competition to other e-retail stores. Limeroad has surely made our lives better with the different features offered by them and catering to our needs. So what are you waiting for? Go to their site, design your own scrapbook and go crazy. Happy shopping!  

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Diksha Sharma

Diksha Sharma

Literature major. Writer. Haiku poet. A movie buff. 2 am person. I am here to live out loud.