social-3408791_1280
Start-ups & Entrepreneurship

Social Start-ups and Social Media

It is of no surprise that word spreads faster in this age of social media than it ever did. In seconds the entire world is aware of what someone ate for breakfast or of their most recent wardrobe malfunction. With this lightning-fast news delivery system fitting in the mere size …

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Go Guerrilla
Start-ups & Entrepreneurship

Go Guerrilla

Manal had gone for a ride in his brand new car, but you know how it is in Mumbai! He had to occasionally stop their car because of the blinking red light! During his journey Manal came across a unique sight, a traffic junction’s zebra crossing was painted in actual zebra stripes! Unable …

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It's All About Marketing
Start-ups & Entrepreneurship

It’s All About Marketing

You can start a new venture anytime, anywhere; but how are you going to sustain it? Capital investment can be manageable, but how are you going to ensure the rate of return, if nobody even knows that you exist in the market? Recognition of the brand is much more important …

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